Purina Veterinary Diets Gentle Snackers treats are truly unique treats, based on the successful hypoallergenic formula. Gentle Snackers can be safely given to dogs with food allergies and/or sensitive gastrointestinal tracts. Gentle Snackers brand Canine Treats have been formulated to achieve low molecular weight, have a single hydrolyzed protein source and are exceptionally palatable. Each Gentle Snackers hydrolyzed canine treat contains approximately 14 kcal of metabolized energy.

Pets are smart about avoiding their meds, so why not help pet owners be smarter? Greenies Pill Pockets make it easy to give a dog medicine. This way, pet owners don’t feel the need to hide pills in high-calorie foods like cheese or lunchmeat. Greenies Pill Pockets treats take the stress and mess out of administering tablets or liquid medication. The easy-to-use pouches mask the smell and taste of medicine and deliver a real peanut butter flavor dogs will love.

Royal Canin has unveiled a new line of veterinary-exclusive treats designed to support special dietary needs of cats and dogs on therapeutic diets. The new line works with therapeutic diets to enable clients to bond with their pets without compromising the efficacy of nutritional therapy. The treats are available in four different formulations: Urinary, Gastrointestinal, Hydrolyzed Protein and Satiety and come in both dog and cat versions. The company’s original treat has been redesigned to be thinner and contain fewer calories per treat, though the formulation has not been changed.